Developed the content direction and overall visual identity, from structure and curation to visual design.

Led concept development and visual design for the
social media campaign of KREAM, an iconic dessert cafe
among the Korean community in Toronto.

Reimagined the brand through a persona-driven
redesign, reshaping its content and visual identity
into a fully interactive web prototype.

Extended THE MUSEUM’s editorial experience into an interactive app, connecting print content with digital tools
for discovery and personalized visits.